Multiples: New world, same aisle
Published: 20 April, 2022
Supermarket wine ranges are continuing to evolve in 2022, as James Bayley discovers.
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Sainsbury’s and Vivino partner for wine-aisle recommendations
Published: 05 August, 2021
Sainsbury’s has launched an in-store and online wine ratings partnership with Vivino to offer “honest peer-reviews” as research shows that wine is the top category that consumers rely on for recommendations, beating milestone life decisions such as mortgages and new job opportunities.
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Grape changes at Asda
Published: 10 May, 2021
Asda’s decision to re-organise its wine aisle by variety rather than region is based on widely established research which shows consumers consider grape first when choosing a bottle of wine. But will it lead to more adventurous buying? Jo Gilbert shops around for the answers.
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ASDA groups wine by grape rather than region
Published: 26 April, 2021
Asda has unveiled a major change in the setup of its wine aisles by becoming the first major UK supermarket to group all wine by grape instead of by country.
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Aldi launches free online wine course
Published: 18 October, 2019
Discount multiple retailer Aldi has unveiled a free new online wine course aimed at helping consumers find their way around the wine aisle.
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